About The Show
Welcome to Babes Balls & Brands – your no-BS playbook for navigating sports, branding, and business in the NIL era.
Hosted by Janet Moreira, Esq.—NIL attorney, brand builder, and sports mom living the recruiting journey every day—this podcast is real talk for athletes, parents, agents, and brands trying to win in a game where the rules keep changing.
Each episode delivers practical, hard-hitting insights on high school recruiting, athletic scholarships, mental toughness, and building athletic brands that actually matter. Whether you’re a teen athlete chasing dreams, a parent figuring out NIL deals, or a marketing team trying to connect with the next generation of influencers, I break down what you really need to know.
From locker room conversations with rising stars to tactical brand-building strategies, Babes Balls & Brands bridges the gap between sports performance and business savvy—because today’s athletes aren’t just players… they’re entrepreneurs.
Meet Your Host: Janet Moreira
Janet Moreira, Esq. is the host of Babes Balls & Brands and a leading voice in the intersection of sports law, branding, and youth athletics. As a Board Certified Intellectual Property attorney and Partner at Caldera Law, Janet has spent over two decades helping athletes, influencers, entertainers, and major brands navigate complex endorsement deals, NIL agreements, licensing collaborations, and brand partnerships.
Janet's unique perspective comes from living both sides of the sports world: representing high-profile clients in multimillion-dollar brand deals while simultaneously navigating the recruiting and NIL landscape as the mother of two competitive athletes. Her oldest son is a nationally recognized high school football player with multiple Division I scholarship offers, giving her firsthand insight into the pressures and opportunities facing today's young athletes and their families.
A graduate of Franklin Pierce Law Center (now University of New Hampshire Franklin Pierce School of Law), one of the nation's top intellectual property law schools, Janet has been recognized as a Super Lawyer for six consecutive years—an honor awarded to only 5% of attorneys nationwide. She currently serves her third non-consecutive term on the Florida Bar's Intellectual Property Certification Committee and has been a Florida Bar Certified Expert in Intellectual Property since 2008.
Janet's expertise in NIL and athlete representation has made her a sought-after commentator on the evolving landscape of college sports compensation. She has been featured in Bloomberg Law, NIL Wire, and Authority Magazine, offering insights on everything from federal NIL legislation to the risks facing young athletes in unregulated collective deals.
When she's not breaking down contracts or cheering from the sidelines, Janet is building the next generation of athlete-entrepreneurs through practical advice that cuts through the noise.
BABES BALLS & BRANDS Real talk for the sports world